Stussy opens Chapter store in Milan
today Nov 22, 2019
Stussy has unveiled the latest addition to its list of Chapter stores in Milan, opening the doors of a reconceptualised space on Corso di Porta Ticinese.
It joins existing Chapter stores in London, Los Angeles, Seoul and Amsterdam.
Design studio WP&A, which was also behind the Hong Kong redesign, reinterpreted the streetwear brand’s DNA for the iconic Milan store, which is located on one of the city’s best shopping streets.
The company explained the concept in a press release, saying: “Continuously evolving the Stüssy retail language of deconstructed basic materials, we kept familiar elements of the previous stores while at the same time introducing some new ones.
“The goal was always to combine different eras of modern design, from early modernism to postmodernism through the contemporary hybrids, to land at something that feels like California’s spirit of innovative adventurousness.”
The new site offers a limited range of special products that are exclusive to the Milan store, including two exclusive t-shirts inspired by the city.
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