Supreme signs off on collaboration with True Religion
The capsule includes a denim trucker jacket, a hooded sweatshirt, a pair of denim cargo pants and a beanie, all of which feature co-branding and signature True Religion stitching details. These pieces will be available for purchase in Supreme stores, as well as on the label’s e-commerce website, from September 30 in the U.S. and from October 2 in Japan. A collaborative 6-panel will also be available at an as-yet-unspecified later date.
Acquired by Vans parent company VF Corp in December of last year, Supreme is well known for its numerous and eclectic collaborations. The brand’s recent creative partners have included the likes of Italian luxury brand Emilio Pucci, skateboarding magazine Thrasher and the New York Yankees.
“A partnership with Supreme is the ultimate testament to any brand’s cultural relevance,” said True Religion CEO Michael Buckley in a release. “I speak for everyone at True Religion when I say that we are thrilled and honored to have been selected as one of Supreme’s partners.”
Founded by Jeff Lubell and Kym Gold in 2002, True Religion quickly made a name for itself with its uniquely stitched jeans. The brand is currently undertaking a comprehensive transformation plan under Buckley’s leadership, having emerged from bankruptcy for the second time in three years at the end of 2020.
The brand’s collaboration with Supreme is being seen in some quarters as an important contribution to its revival efforts. The partnership with such a relevant label certainly has the potential to give the brand’s recovery and growth plans a boost and could well help it regain the recognition it needs to surf the wave of noughties nostalgia that has seen the likes of Juicy Couture and Ugg make a comeback over the last few years.
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