Taylor Swift creating fashion line for Chinese market

Chinese online sales company JD.com has announced that it will soon be offering a new fashion line that US singer Taylor Swift has designed especially for the Chinese market.

The line will include dresses, sweatshirts and tops that the company says will be high-quality and will be available next month on JD.com.

Created by Swift with Heritage66 Company, which focuses specifically on US artists looking to expand their reach in China, it will be an exclusive to the Chinese market and was designed with local consumers in mind.

JD.com is to be the first authorized seller of Taylor Swift merchandise in China via its new platform "U.S. Mall," through which Chinese consumers wil be able to buy goods from US brands.

In a bid to catch up to its rival, China’s No. 1 e-commerce company Alibaba Group Holding Ltd., JD is looking to Swift to help expand deeper into clothing. Indeed, the company announced plans on Monday for a “U.S. mall,” an area of its site devoted to American products.