Temperley focuses on D2C with Global-e deal
The Temperley London label has faced some tough times in recent periods but following a major strategy review, it’s focusing on the future and has linked up with e-commerce platform Global-e as of Tuesday. This will help it to accelerate its global growth allowing it to sell internationally and enter new countries much more smoothly than it could ever do on its own.
It’s part of the wider direct-to-consumer (D2C) model that the company has adopted and the Global-e link is a logical one as international online shoppers expect fully local experiences these days, especially in the luxury segment, and that’s something in which Global-e specialises.
Temperley said the new partnership is “an exciting new chapter for the brand” and it has an aim of doubling its revenues through the channel.
Global-e allows businesses to trade in more than 200 destinations around the world with shoppers able to spend in their own currencies and complications like customs and duties dealt with seamlessly upfront.
Temperley CEO Luca Donnini said of all this: “With the ever-changing marketplace we find ourselves in, and given the lack of a clear perspective with traditional offline distribution, we have decided to invest and boost our direct sales through this exciting partnership.”
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