Published
Nov 16, 2016
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The Hundreds collaborate with Dubai streetwear label, branches into womenswear

Published
Nov 16, 2016

Streetwear labels The Hundreds has launched a women’s label. This is the first time the brand is branching out to womenswear. The Hundreds have also just announced a collaboration with Dubai-based streetwear brand Amongst Few. 

Jennifer Lookbook - Courtesy Jennifer


The Hundreds was created by Bobby Kim thirteen years ago. Kim stated,” For the first time, I was interested in contributing to women's apparel, because I finally had something to say. As a minority, I have always been sensitive to disparity. As a designer, I've sought to blur a line or flatten out a wrinkle. The more I'm made aware of the different world that women face, the less I can ignore the hypocrisies. This is my opportunity to address them. There is no political motive here, this is not a statement. Jennifer is clothing for women, designed and made here in Los Angeles, by me. And I wanna open up the conversation.”
 
The Hundreds is one of the first major streetwear labels to open up a women’s line. Kim says initially the streetwear industry was  dominated by women’s labels, which motivated him to create The Hundreds. Now that trend has reversed so Kim wanted to create a streetwear line specifically for women. Currently, the line is limited to three hoodies, priced at $140 each. 

In an effort to fill a gap in the Middle Eastern market, The Hundreds has also just announced a collaboration with Dubai label Amongst Few.

Amongst Few is a Dubai-based brand that seeks to integrate streetwear culture with cultural relevance. This line will consist of eight different styles, including a coach's jacket, hoodie, baseball cap, and a t-shirt.
 

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