Jul 6, 2009
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The Empire Strikes Back with a collaboration with Adidas Originals

Jul 6, 2009

It’s a “stellar collection” that Adidas Originals is preparing for summer 2010, and it will be drawing on the perennial Star Wars licence. This collaboration should continue until autumn-winter 2010/2011.


Expected to be put on sale this coming January in Adidas stores and a selection of points of sale, the spring-summer 2010 collection will consist of limited edition shoes, clothes and accessories. The brand has also announced that the Tracktop and other celebrated models will be revisited and redesigned in the colours of this space saga, reinterpreting the images of all of the heroes as well as some of the most epic scenes.

"To work with Lucasfilm in bringing a timeless story to life on our products is great”, explained Ben Pruess, vice-president of Adidas Originals. “Like adidas Originals, the Star Wars™ brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the Force or join the dark side."

By Jonathan Fulwell (Source: Matthieu Guinebault)

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