Nov 9, 2016
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The first half of Hailey Baldwin's makeup line revealed

Nov 9, 2016

Hailey Baldwin's debut makeup collection has finally launched -- or at least, part of it has.

On-the-Glow rose glow by Hailey Baldwin for ModelCo©Courtesy of Modelco

The model has pre-released 13 of the 22 products from her debut collection with Australian cosmetics brand ModelCo, offering fans a tantalizing glimpse of what's to come.

The pre-release products include a 'Glow Skin Perfecting Beauty Balm', a 'Feline Kit liquid liner', a 'Kiss Pot Rose Lip Balm' and an 'On-The-Glow Cream Highlighter' in the shades 'Bronze', 'Rose Glow' and 'Spotlight'. Her 'Filter Contour And Glow' shading and highlighting palettes are available in both powder and cream formulas, and her 'Super Lips Baby Long-Lasting Lip Lacquers' have been released in five different hues, ranging from a soft nude to a fiery red.

The products are priced between US$20 and $49, and feature a minimalistic, sleek black and white packaging design with ombré detailing on the lip lacquer tubes. The remainder of the collection is expected to launch before the end of November.

Not all the products have come as a surprise -- the US model and daughter of actor Stephen Baldwin has been teasing the collection on her Instagram since it was first announced back in August, and uploaded a video clip of herself applying one of her lip lacquers late September.

Since being founded 15 years ago, ModelCo has made a name for itself as a major brand for self-tanning, natural skincare and color cosmetics, thanks to a series of previous high-profile ambassadors including Elle Macpherson, Dannii Minogue and Rosie Huntington-Whiteley.

To shop the 'Hailey Baldwin for ModelCo' collection, see www.modelcocosmetics.com

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