The Marc Jacobs sees retail launch
After being teased back in December, Marc Jacobs has launched ‘The Marc Jacobs,’ the namesake designer’s new affordable line.
The line makes its debut with a range of t-shirts, sweaters, pants, jackets, scarves, shoes, and handbags, as well as raincoats made in partnership with Stutterheim. On its launch page, the collection styles are described as "reinterpreted from periods we love in fashion, pop culture, art, music, film and print.” Priced from as low as $35 to $1,600, the line marks the latest lower-priced venture from Marc Jacobs since the discontinued Marc by Marc Jacobs label.
Going forward, The Marc Jacobs will play host to brand collaborations, celebrity collaborations and updates on archival pieces, according to multiple reports. To kick things off, the new line launches with two collaborations, one with New York Magazine and the other with the Peanuts comic strip franchise.
In a press statement, Jacobs said The Marc Jacobs is meant to offer separates, bags, shoes, jewelry and other accessories that people can put together themselves as a reflection of their own style.
The retail launch, with all its nostalgia-laden elements, follows the debut of Marc Jacobs’ Redux Grunge collection in November of 2018, an updated take on the designer’s 1993 collection for Perry Ellis.
The Marc Jacobs’ premiere range of products is available online and in Marc Jacobs stores.
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