The Outnet embraces menswear after successful soft launch
The Outnet has officially launched menswear onto the luxury past-season webstore after a soft launch late last year, with a dedicated menswear homepage, menswear navigation dropdown, plus editorial and styling advice.
Owner Yoox Net-A-Porter (YNAP) will be supporting the debut with marketing and said that the menswear experience will continue to be “expanded and nurtured” with aims for the final platform to mirror the experience of the womenswear website.
Brands that offer womenswear on the site are also now supplying their menswear, including Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone, Acne Studios, Marni, and Joseph. And names new to The Outnet are joining in with the menswear launch, including Montblanc, Canali, Dunhill, and Officine Generale.
The move comes as designer discount sales prove appealing to consumers globally. The physical outlet mall sector is one of the strongest retail channels and as for online, YNAP’s owner Richemont said in January that the online-only businesses the group owns saw sales rising 18% in Q3, helped by strong trading at its outlet webstores.
It will be interesting to see how The Outnet develops its menswear offer. The e-tailer is know for its unique collabs and limited-edition exclusives in womenswear and it’s likely that these will be seen in the men’s arena too.
Outnet MD Emma Mortimer said: “Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.”
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