Theo James lands Hugo Boss perfume ad campaign

 Star of the "Divergent" films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced.

The brand will soon unveil a new fragrance for men, according to a press release.

James, aged 30, says he is honored to be representing Hugo Boss, a brand he has long admired for its equilibrium between classic and contemporary.

The UK-born star is set to be seen in the role of a priest in Jim Sheridan's upcoming "The Secret Scripture" as well as in "London Fields," which stars Johnny Depp, Amber Heard and Cara Delevingne and is based on a Martin Amis novel.