Thirdlove announces extended bra size range
Known for its commitment to inclusivity, lingerie brand Thirdlove has taken its next step with a newly expanded range of bra sizes.
In a blog post on the brand's website, Thirdlove co-founder and CEO Heidi Zak announced the brand will now carry eight new sizes in five styles, adding to the brand's release of 24 new bra sizes in 2018. Now, Thirdlove's bras range in size from 30 to 48 in band and AA to I in cup size, for a total of 78 size options.
Bra styles that offer the new sizes include Thirdlove's 24/7 Classic T-Shirt Bra and 24/7 Lace Balconette, among others.
According to the brand, creating a wide variety of precise bra sizes isn't simply a question of scale, but instead requires the entire garment to be "rethought and redesigned" from hardware and stitching to bonding, a process which ThirdLove invested in heavily to make its newest assortment.
In the blog post, further Zak explained that by the end of 2019, the brand plans to offer 78 bra sizes in at least 20 different styles and a newly expanded range of colors.
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