Tietje Voss named director of operations at Calida
Tietje Voss has become director of operations at underwear brand Calida. As a member of the executive board, Voss will report directly to Alexandra Helbling, managing director of the Swiss company.

“He is an international industry professional with many years of experience in the areas of operation as well as consulting. The focus will be on the end consumer, the digital transformation of our business processes and the expansion of our sustainability commitments,” said Alexandra Helbling, managing director of Calida.
The 35-year-old has been with the Calida group since 2017. Most recently, he led the business development efforts at group level and reported to group CEO Reiner Pichler. In this role, he led the implementation of the omnichannel strategy as well as the development of the international store portfolio. As new director of operations, Tietje Voss will drive the optimisation of brand’s end-to-end supply chain.
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