Timberland unveils new global campaign entitled 'Built for the Bold'
Outdoor wear specialist Timberland unveiled its new global campaign on Thursday, September 8. Entitled 'Built for the Bold', the campaign is centered around the brand's muses, such as famous singer Mary J. Blige, rapper and producer Idk, musician Ian Isiah, composer Arlo Parks, ceramist Shino Takeda, and choreographer and director Jihene Grae, the brand's French ambassador.
Grae's artistic vision aligns with the values the brand wishes to uphold: "Entrepreneurship and creativity are my mottos. I want to use my work to support women and give them visibility. My fight is to take into account the role of women in the art world and to see how we can include them", she explained.
The advertising campaign will be launched over four stages. It will be primarily advertised online with a digital teaser, but it will also be displayed in stores and in various points of sale.
In terms of innovation, the label is presenting two new pairs of eco-friendly shoes featuring a greenstride sole: the famous cortina valley boots for women (€220) and the Tree Vault version for men (€225) as well as the unisex greenstride tbl turbo hiking boot (€150).
These sustainable soles are made from sugar canes recovered from the food industry and natural rubber.
The brand is also leveraging its new Benton 3-in-1 jacket, which features ThermaRange eco-insulation. This lightweight, 100% recycled, thermo-regulating material is responsibly manufactured with 100% recycled nylon and is equipped with DryVent technology.
The Fall/Winter 2022 collection will launch on September 13 in select Timberland stores, at select retailers and on the label's online store.
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