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Translated by
Roberta HERRERA
Published
Sep 19, 2022
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Tiziana Domínguez steps down as creative director of Adolfo Domínguez; brand strengthens its international presence

Translated by
Roberta HERRERA
Published
Sep 19, 2022

Adolfo Domínguez is currently undergoing a series of developments: the brand is making changes to its creative direction after Tiziana Domínguez, who had led the brand’s creative department for the past six years, stepped down from her position. In addition, the brand has also expanded its international retail network with eight store openings.


Adolfo Dominguez store in Ourense - Adolfo Domínguez


After six years as creative director of the brand, "Tiziana Domínguez is leaving the company to focus on other artistic and personal endeavors," said the company in a statement.

From now on, the company’s executive president, Adriana Domínguez, "will directly lead the current design team, which will be strengthened with a trio of international creatives,” as stated by the company.

In addition to its creative division, the company is also beefing up its team in areas such as finance and product management. 

"We are entering a new phase of growth and we want to approach it with determination. Our goal is always to achieve profitability and efficiency, but we will now be doing this on a larger scale and with increased internationalization,” said Adriana Domínguez.

International store openings

Between August and September, Adolfo Domínguez has opened two stores in Mexico and another two in Australia, and one each in Japan, Portugal, Chile and Austria. In Austria, the store opening marked the start of the company's retail activity in the country. 

Thanks to these developments, the brand is now present in 19 countries. 54% of its stores are already located outside Spain. International sales are a key part of Adolfo Domínguez's business, since, according to the most recent data published, they grew by 29% between March and May 2022.

In terms of international activity, the company is particularly active in Japan, where it now boasts 19 locations: the country has become one of its most important foreign subsidiaries in terms of retail presence and turnover, second only to Mexico.

In Spain, the company is preparing to inaugurate a new flagship store in Madrid, which will open its doors in October on Calle Serrano. The company has additionally just recently opened a new store on Calle de Fuencarral in the Spanish capital after implementing its new store concept, introduced in Ourense in 2021 and deployed in its latest international openings.

In the last fiscal year, Adolfo Domínguez posted a loss of 9.3 million euros (52% less than a year earlier) and its sales were still 20% lower than before the pandemic. In the first quarter of 2022, the company reduced its losses to 2.2 million euros.

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