Feb 7, 2020
Tokyo Olympics: Nike celebrates sports with five fashion designers
Feb 7, 2020
A regular fashion collaborator, the Swoosh-logo brand has teamed up with five famous designers to celebrate the "the imaginative spark of sport" on the occasion of the Tokyo Olympics, which will be held from July 24 to August 9, 2020.
Off-White, Alyx and Ambush will be among the labels participating in the project.
Sportswear manufacturers will be in the spotlight this summer for one of the world's biggest sporting events, the Olympic Games, which are being held in Tokyo. Nike aims to maximize this opportunity to reach out to the fashion sphere with a sports-inspired collection produced in collaboration with five major international designers.
For the partnership, each of the designers has been given carte blanche to express his or her vision of sport and to draw on his or her universe. The participating designers are Virgil Abloh of Off-White, Chitose Abe of Sacai, who is a regular Nike collaborator, Yoon Ahn of Ambush, Jun Takahashi of Undercover and Matthew Williams of Alyx.
Nike has yet to disclose comprehensive information on the collection, however, the available images show that that Sacai, Off-White, and Alyx have adopted a neutral palette of black, white and gray, with Sacai opting for minimalist pieces with technical details, while Off-White has focused on urban design with marks and tags, and Alyx has emphasized function with numerous zips.
More lively colors have been used for the pieces created by Undercover and Ambush, with Undercover adopting a palette of red, blue, white and black, and Ambush opting for pink and yellow.
The results of this sports collaboration are not likely to reach stores before this summer.
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