Tommy Hilfiger to return to London for Spring/Summer 2020 collection show
today Jan 7, 2020
After showing at the Apollo Theater in Harlem last September, Tommy Hilfiger has announced in a press release that it will return to London to stage its next TommyNow catwalk show, for Spring/Summer 2020. The event will be held on February 16, during the London Fashion Week, at the Tate Modern art gallery.
Paris, Shanghai, Milan, Los Angeles, New York and London: the famous TommyNow show has toured all around the world in recent years to present Tommy Hilfiger’s new collections, showcased at mega fashion extravaganzas after which they are made immediately available to the label’s aficionados, in-store and on Tommy.com.
The Spring/Summer 2020 season will be no exception. Tommy Hilfiger is planning to present the fourth instalment of the TommyxLewis collection, designed in collaboration with six-time Formula 1 world champion Lewis Hamilton, together with the Hilfiger Collection men's and women’s lines, in a show at the Tate Modern in London during the Fashion Week.
Lewis Hamilton has been Tommy Hilfiger’s worldwide ambassador since March 2018, and has already presented three collections with the label, notably in Shanghai and Milan. The US ready-to-wear label heralded this fourth collection as its most eco-sustainable, thanks to the use of recycled and bio materials and to the adoption of new production methods, enabling it to reduce its environmental impact.
Collaborations have been at the core of Tommy Hilfiger’s strategy for many years. The label first teamed up with Gigi Hadid for several creative collaborations, then with Lewis Hamilton, introducing a series of mixed-gender collections inspired by the Formula 1 driver's personal style. In parallel, Tommy Hilfiger has joined forces with pop singer Zendaya, whose latest collection was presented at the Apollo Theater in Harlem last September.
Tommy Hilfiger’s Spring/Summer 2020 show is scheduled on February 16, on the same day of the shows by Victoria Beckham, Roland Mouret, Margaret Howell, Emilia Wickstead, Simone Rocha, and MM6 Maison Margiela.
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