Sep 30, 2022
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Toms names new COO, CFO

Sep 30, 2022

U.S. footwear brand Toms announced this week the appointment of Dorothy Sadd to the roles of chief financial officer and chief operating officer, effective immediately.


A retail and apparel veteran, Sadd most recently served as the CFO and COO of omnichannel fashion brand Unique Vintage. She has also previously served as VP of Europe at VF Corp. and has held senior positions at Adidas, Vans, LVMH, and The North Face.

Sadd also spent more than a decade at Kurt Salmon, a management consulting firm that specializes in apparel, retail, and consumer products.

"Appointing Dorothy as our new COO and CFO was an easy decision for us at Toms,” said Magnus Wedhammar, Toms CEO. “She brings 25 years of experience in the footwear and retail industry from finance to logistics to management and is coming in at a pivotal time to continue to grow Toms as a mission-driven brand. We are thrilled to have Dorothy join our team.”

The appointment comes on the back of the appointment of Wedhammar to the role of CEO in January. The former Sanuk CEO took on the post approximately one month after Toms founder Blake Mycoskie and private equity firm Bain Capital announced plans to cede control of the company to creditors, as part of a debt restructuring.

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