Tresemmé partners with PatBo on hair accessories
Tresemmé has partnered with Brazilian ready-to-wear and swimwear brand PatBo to launch a collection of limited-edition hair accessories.
The collection was unveiled on the runway at the PatBo New York Fashion Week show on Saturday, and was inspired by Tresemmé's collection of One Step Stylers – a new line of hair styling products.
A total of five hair accessories have been designed for the limited-edition collection, including a hand-beaded pearl headband, floral printed scarf, black velvet turband, black velvet bow scrunchie, and gold pearl-embellished clips.
When paired with Tresemmé's collection of One Step Stylers, the styling products and hair accessories promise to create effortless, elevated hairstyles in one simple step.
"We know that now more than ever, life is complicated enough, and hair doesn't have to be," said Jessica Grigoriou, brand director Tresemmé and Suave Hair Care at Unilever NA. "Tresemmé is thrilled to be partnering with PatBo, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home.”
"Being a woman who is constantly on the go, I know how important it is to have effortless, yet stylish head-to-toe looks, from clothing to accessories, so I am honored to be partnering with Tresemmé, a brand that develops products for a similar muse," added Patricia Bonaldi, PatBo founder and creative director.
"Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand's atelier by a team of artisans from my hometown, for artfully, hand-embroidered collections that capture the vibrant energy of South America.”
The TRESemmé x PatBo limited-edition hair accessories are available for purchase on PatBO.com/Collections/TRESemme in two unique accessory collections, including the 'Simply Glam Set' for $85 and 'Effortless Luxe Kit for $100.
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