True Religion taps artist Jaffa Saba for upcycled collection
Feb 18, 2020
Los Angeles-based denim brand True Religion has unveiled a new bespoke couture denim collection in collaboration with conceptual artist, Jaffa Saba.
Created with sustainability in mind, the limited-edition collection will feature pieces designed using upcycled denim made from factory defects and overstock from previous seasons, including jackets, denim jeans, bucket hats, shorts, samurai bomber hats, slides, tote bags, and lighters.
Each piece has been injected with what True Religion dubbed the "unconventional style" of Saba, an artist and stylist with an affinity for creating custom and repurposed sneakers and apparel. Bringing his creative eye to True Religion, the artist focused on "themes of imperfection, sentimental value, and genuine authenticity." Previously, Saba has worked as a creative consultant for Nike and Intruders London.
“We were blown away by [Saba's] creativity and attention to detail, which is what we embody as a brand," said Matt Claydon, international sales director at True Religion. "He’d already created some bespoke True Religion pieces from his own wardrobe, and after meeting, we were all buzzing about a collab. [Saba's] understanding of the TR DNA, taking dead stock and factory damaged “Super Ts” and reworking them into new original one-off pieces excited us."
The True Religion collection with Jaffa Saba will be available exclusively in-store at Selfridges starting February 15, retailing from £99 to 399 ($128 to $518).
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