Sep 28, 2017
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Ugg's latest flagship opens in New York's World Trade Center

Sep 28, 2017

Known for its iconic boot, lifestyle footwear brand Ugg just opened the doors to its newest flagship boutique at the Westfield World Trade Center in New York — home to more than 100 fashion, beauty, lifestyle and technology brands.

The interior of the new flagship - Photo: Deckers

The 3,482 square-foot space was designed with the brand’s California roots in mind — light, airy and open.

The store opening succeeds the launch of the Fall/Winter 2012 Ugg Collective, a global marketing campaign that showcases the spirit and diversity of the brand by profiling a diverse group of Californians. The current campaign features actor Kyle MacLachlan, model Lola McDonnell, rock music legend Kim Gordon among several other notable figures. 

The new New York flagship — one of over 130 concept and outlet stores worldwide — carries an extensive array of signature Ugg footwear, outerwear, handbags and loungewear for women, men, children and babies. The company collectively brings in more than $1 billion sales annually.

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