UK’s White Stuff launches activewear collection
British fashion and lifestyle brand White Stuff is encouraging its customers to get active after the holiday season with the launch of a new sportswear collection, set to release this month.
The 18-piece range, called “Active Stuff”, features sportswear essentials designed with a laidback, cool and comfortable feel. It includes a funnel hood, two vests, a pair of yoga leggings and footsie socks, as well as a sports bra.
Established in 1985, White Stuff has grown to a successful clothing and accessories chain with shops in the UK, Germany and Denmark. In July it posted a 13.6% rise in sales in the year ended May 2, 2015, with international sales growing by 71.6%.
White Stuff also announced the appointment of Peter Ridler as the brand’s new International Director in July.
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