Uniqlo launches repair, remake and recycle studio in Regent Street flagship
Uniqlo has officially opened its Re.Uniqlo Studio in its Regent Street flagship in central London, “helping customers enjoy LifeWear longer by offering repair, remake, reuse, recycling, and care essentials”.
The dedicated space is located in the basement area in what used to be the barbers of the Austin Reed flagship originally on the site.
The company had already been offering its Repair service in the store since it opened in April, but this has now been relocated to the dedicated space. There, trained staff take care of everything from hemming trousers and sewing buttons to mending holes and other damage on Uniqlo items. Prices start from £3.
The new Remake offer expands on the existing service that includes free alterations on selected bottoms. Remake will now provide customers with anything from alterations and minor resizing to tailoring services on a wider range of items.
And it will offer “an elevated service turning Uniqlo clothes into fresh new items with a host of repair and customisation offerings including the Japanese Sashiko stitching technique”. The traditional technique “encourages customers to mend, embellish and upcycle clothes to give them a new lease of life and keep them for an even longer time”.
The company added that “essential accessories will also be available for customers to try to repeat these techniques at home, including Shozaburo scissors and Misuya Bari needles for Kyoto and Sashiko threads”. It has partnered with London-based Studio Masachuka and pattern designer Zeena Shah, with prices starting from £10.
As well as the bespoke service for customers who bring in their existing items, the retailer will showcase and sell “an exclusive range of one-of-a-kind Uniqlo garments already reimagined using these techniques”. Prices start from £20.
And there will be a variety of at home repair and care products, books offering advice, and inspiration for customers on caring for and extending the life of their wardrobe.
As for Reuse and Recycle, clothes that are no longer worn are collected via the Re.Uniqlo Recycle bins on the lower ground floor and donated to in-need communities. Product collected from the Recycle bins that’s unsuitable for reuse contributes to the firm’s circular programme. These items are collected and used as raw materials or recycled into materials for new clothing or energy sources.
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