Valentino launches 'Valentino Sleeping Stocks'
Valentino is working with Parisian fabric retailer Tissu Market on a new upcycling project, promoting the creative, responsible reuse of the leftover fabrics stored in the luxury label's archives, fabrics that would no longer be utilised.
Valentino’s partnership with Tissu Market began in September 2021, and has already given a new lease of life to 22,000 metres of fabrics from Valentino’s men's and women’s haute couture and ready-to-wear collections. Chiffon, taffeta, dévoré satins, floral-print crêpe de chine, silk georgette and guipure lace, all featured in the creations designed by Pierpaolo Piccioli, have been made available by Tissu Market to a clientèle active in opera, theatre, cinema and fashion design.
Thanks to the Valentino Sleeping Stock initiative, the luxury label has so far prevented approximately 265 tons of CO2 emissions and, because new fabrics did not need to be produced, it saved over 1 million cubic metres of water, equivalent to the volume of 442 Olympic swimming pools.
In a giving-back spirit, the revenue from the fabrics’ sale will be donated entirely to Valentino's Bottega dell'Arte, a six-month programme set up in 2015 with the aim of training new collaborators for the label.
“At the origin of this initiative there is a profound personal and shared conviction: the importance of upcycling as an engine of change that we intend to establish in the fashion sector. The pursuit of excellence, inclusivity and engagement through the creative process are some of the core values we share and will guide the next steps of this unique partnership,” said Tissu Market founder Franck Lellouche.
Copyright © 2023 FashionNetwork.com All rights reserved.