Feb 10, 2023
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Very Group CFO becomes Chief Finance and Transformation Officer

Feb 10, 2023

The Very Group has appointed its CFO Ben Fletcher to the newly created role of Chief Finance and Transformation Officer with immediate effect. He will continue to be part of the company’s executive team and board, reporting to group CEO Lionel Desclée.

Very Group


Fletcher, who joined the business in 2020 to lead its finance team, expands his remit to include heading-up the continuing development of the business’s operating model and introducing new ways of working that increase customer-centricity.

The Very Group said the appointment is part of a wider strategy to make “significant progress with its multi-year technology investment roadmap, which – coupled with new ways of working – will enable it to deliver customer experience improvements faster and more frequently than ever before”.

It said the roadmap includes the ongoing transformation of its e-commerce platform through a partnership with commercetools, providing personalised size and fit guidance by working with True Fit, and creating enriched, engaging content by partnering with Amplience.

Desclée said: “We need to consistently land customer-focused change in the ways we work. This will position us to give the families we serve, as well as our people, the best possible experiences. Ben is the ideal person to represent transformation at the executive table and lead these exciting developments in our business over the coming years.” 

Fletcher added: “We are already making big strides in our multi-year tech transformation. Alongside this, I’m passionate about continuing to develop the best ways of working to ensure we capitalise on this investment and continue providing the convenience, value and flexibility our customers value.”

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