Victoria’s Secret and Pink Beauty launches on Amazon
Victoria’s Secret & Co. (V&SCo.) is expanding its product offerings and reach beyond the company’s stores and e-commerce site with the launch of Victoria’s Secret Beauty and Pink Beauty products on Amazon.
As part of the partnership, approximately 120 different products are now available on Amazon via the Victoria’s Secret storefront. The storefront launches with its collections of core fine fragrance scents, mist and lotion core scents, natural beauty mist, lotion, body scrub and wash scents, as well as Pink mist and lotion scents, body scrub and wash scent.
“Through customer feedback and research, we’ve heard consumers want to purchase VS Beauty in Amazon’s store and already search for the product on the site,” explained Greg Unis, CEO of Beauty at VS&Co.
“This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.”
The move comes almost one year since VS&Co. became an independent company and is expected to expand and deepen the company’s connection with customers. The launch will also allow VS Beauty to improve and enhance its shopping experience in the Amazon store.
"We’re excited to give our customers a convenient way to shop their favorite Victoria’s Secret and Pink Beauty products," added Carla Vernón, Amazon vice president of consumables categories.
"With their variety of floral, fresh fragrances and lotions, there’s a scent to make everyone feel confident and beautiful.”
Victoria’s Secret spun-off as a separate business, from its Columbus, Ohio-based parent company, L Brands, in August 2021.
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