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Sep 23, 2020
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Vogue launches Vogue Singapore

Published
Sep 23, 2020

Condé Nast has officially launched Vogue Singapore, after initially announcing the launch in January


One of three Vogue Singapore cover stars, Jū Xiǎowén - Vogue Singapore


The new international edition makes its debut with its first print issue, published in the English language, digital platforms and a 360-degree digital experience, marking the 27th edition of Vogue globally.

Both print and digital versions of the publication will feature scannable QR codes, as well as AR and VR content.

"Vogue Singapore aims to establish itself as the region’s go-to fashion resource, a voice for positive change and a platform to elevate local creative talent, with intelligent and impactful content that celebrates Vogue’s new audience in Southeast Asia," explained the Condé Nast powerhouse. 

The inaugural print issue features three collectible covers, capturing Asian cover stars including Singaporean model, Diya Prabhakar; Chinese supermodel, Jū Xiǎowén; and Japanese actress, Nana Komatsu.

“We are living in unprecedented times. With Vogue Singapore’s launch, we want to be a catalyst to drive positive change in Singapore and the region by learning from the past while keeping our eyes firmly fixed on a better future,” said Norman Tan, editor-in-chief of Vogue Singapore. 

“Our mission is to craft a Vogue that is imaginative, inspirational and artful. Look forward to thought-provoking stories reimagined with digital innovation, with the people and culture of Southeast Asia in the spotlight.”

Previously, Vogue published a Singapore issue from the mid-to-late 1990s, and reportedly struggled to compete within the South East Asian country’s fashion media landscape. 

To kick off the Singapore premiere, Vogue will host Vogue Studio, a digital launch event featuring a digital '360-degree world' shot by photographer Terry Gates, showing Xiǎowén in 21 different looks. 

The event will also include a variety of activations, including animated fashion shoots, live performances and Singapore’s first Vogue Conversations hosted by American Vogue’s editor-in-chief and Condé Nast’s U.S. artistic director and global content advisor Anna Wintour, as well as Norman Tan.

Vogue Studio will also feature a prize draw for guests to win one of three experiences: a digital couture garment by The Fabricant; a personal Christie’s Education seminar; or the Orchid dress designed by Robert Wun exclusively for Vogue Singapore.

All funds will go to support local creatives through the Vogue Singapore Foundation, a fundraising initiative established by Vogue Singapore to support the local fashion industry.

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