Jun 24, 2022
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Watches of Switzerland unveils first move into Europe

Jun 24, 2022

Luxury watches and jewellery retailer Watches of Switzerland Group has begun its European rollout with the opening of a Breitling store in Stockholm.


It’s a milestone for the business as it marks the next stage of its expansion plan that has already brought it great success in another growth market — the US — and in its domestic UK market.

The stock exchange-listed company consistently turns in strong results in both good times and bad and its move into mainland Europe could help it continue and beat its track record.

Craig Bolton, UK and Europe President for the group, said: “We are delighted to be working with our brand partners, as we embark on our expansion into European territories. We have a programme of projects primarily focusing on the Nordics and Ireland initially, which will see us open further monobrand boutiques by the end of 2022.

"We are very excited as we embark on this journey to increase our presence in Europe, and we are actively exploring other territories and opportunities in the marketplace.” 
The rollout will continue with further Breitling stores in Stockholm Mall of Scandinavia and Copenhagen in September. 
This will be followed by the unveiling of the first ever Omega store to open in Copenhagen in September, located on Østergade.

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