Web Eyewear makes F1 debut with Alfa Romeo deal, will launch products this year
Marcolin’s Web Eyewear brand has inked a deal to be the official eyewear partner of Alfa Romeo F1 Team ORLEN, in a multi-year partnership starting this year.
The brand will appear on the team’s C42 cars, helmets, and the suits of the team’s drivers Valtteri Bottas and Guanyu Zhou. A capsule collection containing sunglasses and optical frames is also due later this year.
The company said that “a story of heroic drivers connects these two brands” with the Web brand having been inspired by the eyewear worn by the first civil aviation pilots in the 1930s.
Marcolin has owned the label since 2008 and is aiming to expand its international reach “by enhancing its image through a new look and a production process based on cutting-edge techniques and outstanding quality materials”.
Meanwhile Sauber Motorsport, the Swiss team managing the presence of Alfa Romeo in Formula One, is one of only 10 operations globally authorised to use the ‘F1 Team’ name and has equally big ambitions.
Marcolin CEO Fabrizio Curci said the Web Eyewear brand wants to “create a new chapter of its own story, credible and consistent with the brand legacy but aimed to look forward. The partnership with Alfa Romeo F1 Team ORLEN is certainly a significant added value to this path”.
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