Nov 14, 2018
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Weekday to add stores in key Nordic markets in 2019

Nov 14, 2018

H&M may have seen some challenges in recent periods as far as driving sales growth in its physical stores is concerned, but the fashion retail giant remains committed to store expansion and its smaller brands are seeing plenty of activity on this front.


Youth-focused Weekday and Monki still have lots of expansion potential and on Wednesday the company said that it will open several new stores for Weekday next year.

In spring 2019 it will open a new store in Lagunen Storsenter, one of Norway’s largest shopping centres. This will be the second Weekday location in the city. The brand will also open a new store not far from central Copenhagen in Frederiksberg Centre, which has been named one of the world’s best shopping malls by the International Council of Shopping Centers. The company is also planning to open a number of others stores for the brand in Europe next year.

Launched in 2002, Weekday now has stores across Austria, Denmark, Germany, Norway, Sweden and the UK, among other markets. Earlier this autumn it opened a large store in Helsinki.

Monki has also been busy with openings this year, unveiling its biggest location worldwide in Paris and adding more UK sites, including one major new concept store in Newcastle that's due to open soon.

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