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Published
Nov 10, 2022
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WHP Global to bring Joseph Abboud to China

Published
Nov 10, 2022

Global brand management firm WHP Global announced on Wednesday a long-term license with Chinese luxury fashion retail group YouXiang to market and distribute American men's fashion brand Joseph Abboud brand in China.

WHP Global to bring Joseph Abboud to China. - Joseph Abboud


The agreement spans all channels of distribution including e-commerce, freestanding retail stores, shop-in-shops, and wholesale/franchise. The brand launch in Greater China will begin spring 2023 and will include a full collection of men's apparel, footwear, bags and luggage, and accessories.

"We are looking forward to partnering with YouXiang as we focus on the expansion of Joseph Abboud's reach through both international and digital channels," said Stanley Silverstein, chief commercial officer of WHP Global, which owns the Joseph Abboud brand. 

"YouXiang has successfully brought some of the best-known high-end fashion brands to China, making them the perfect partner to help us reach millions of consumers in one of the world's fastest growing fashion markets.”

Joseph Abboud, founded in 1987, has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office, and has a loyal and growing customer base in the U.S. and abroad.

"We are excited about this partnership as Joseph Abboud is a globally celebrated men's fashion brand with tremendous opportunity in China," said YouXiang founder Jack Lee. "We intend on fully leveraging our authority in bringing premium fashion brands into the Greater China market as well as our growing retail footprint to build a strong business together with WHP Global.”

YouXiang is an exclusive distributor of premium European brands in the China market. The company reaches millions of consumers through its own retail channels with high end stores, and as an authorized distributor for brands including Armani, Michael Kors, Moncler, Theory, Tod's, Versace, and YSL, which combined generate over $750 million in annual sales.

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