Wilson Sporting Goods launches Wilson Sportswear
Wilson Sporting Goods announced on Monday the launch of Wilson Sportswear, a new apparel line.
Now available in the U.S. and China, the collection debut features The Starting Lineup including the Millennium Crewneck Sweatshirt, Newport Polo, Short-Sleeve Baseball Tee, Midway Travel Pant, and the Double Day Training Short for men, alongside the Fly Crop Sweatshirt, Everyday Brami, Stance Slim Jogger, Limitless Skirt and Evolution Short for women.
New Wilson Sportswear items are expected to drop bi-weekly, with special collabs planned around key moments in sport culture.
The Starting Lineup is exclusively available at Wilson.com in the U.S., and via WeChat and other brand sites in China, while later this year, it is expected to be available at Wilson’s first-ever retail locations in key markets of Chicago, New York, Beijing, Shanghai, and more.
Likewise, as part of the strategy, Wilson will tap in to its roster of athletes and sport heritage for inspiration, collaborating with notable partners that drive and shape culture as we know it today.
The launch signals the Chicago-based subsidiary’ shift as a household athletic lifestyle brand.
"For more than a century, Wilson has been designing equipment to the specifications required by the world's greatest athletes," said Gordon Devin, president of Wilson Sportswear.
"We are excited to extend our craftsmanship, history and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes' uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes.”
With the launch of Wilson Sportswear, Wilson is also extending its advisory staff network – comprised of more than 10,000 professional athletes, coaches and teaching pros – to include a select group of luminaries who intersect sport culture in unique ways.
"The Wilson advisory staff is a dynamic group of athletes, creatives and entrepreneurs who are greatly influencing sports and culture today. It's such an honor to be included," said Wilson Advisory Staff member, Phillip Leyesa.
"It's incredible to see Wilson not only respect my craft as an artist but value my opinion as a creative, to add a refreshing spin on athleisure with the new Wilson Sportswear collection. The styles are modern, versatile and can easily take anyone from the field to everyday life."
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