Wimbledon launches athleisure collection
Top flight tennis championships venue Wimbledon has grown its branded sportswear into a dedicated athleisure fashion range.
Designed on-site at London SW19 — just a few feet away from its hallowed Centre Court — the 2023 collection will “showcase Wimbledon’s relevance both on and off-court”.
The concise range, launching this week, builds on previous success with the addition of a new smart/casual capsule for men and women, “providing stylish options to wear to watch as well as play tennis”.
The line comprises “elegant separates” including cotton chino trousers and shorts, Oxford shirting, lightweight cotton knitwear and striped shirt dresses.
There’s also tennis performance wear that capitalises on the ‘Tenniscore’ trend.
This year, the Wimbledon Collection features heritage-inspired block-coloured tennis separates, plus seasonal prints such as the Spray Dye print in lime and steel, made from 84% recycled materials.
Since the Wimbledon Collection became part of the in-house operation three years ago, the creative team has “worked to create a best-in-class range focused on ethical sourcing, increasing the use of sustainable materials, and efficiently utilising resources which is a key part of the All England Lawn Tennis Club’s values”.
The collection is priced from £8 for sports socks to £285 for the Varsity Bomber.
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