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Published
Oct 26, 2020
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Wizkid to be face of Puma x JD Sports Suede campaign

Published
Oct 26, 2020

German sports brand Puma has signed up African Superstar artist Ayodeji Ibrahim Balogun (aka Wizkid) to front the campaign for its JD Sports sneaker exclusive.


Puma x JD Sports



He’s the face of the new Puma x JD Sports campaign to support the relaunch of the Puma Suede Classics range for AW20. The new shoes come in Khaki/White and Triple Black (exclusive to JD Sports) as well as the classic black/white colourway. 

The campaign launches on November 4 via the JD Sports webstores, as well as at the retail giant’s stores across Europe.

Wizkid is one of Nigeria’s biggest music artists and first found success with the single Holla at Your Boy after starting his music career when he was just 11.

He’s now a global music star having been the first Nigerian musician to be featured on Billboard and the first musician to reach a million followers on Twitter.

The Puma Suede was first launched in 1968 and its continuing popularity has seen it achieving cult status in the 1980s while being reinvented for each generation since then.

Puma described its new campaign star as “a truly innovative and exciting artist in the music scene, [he] embodies the passion and hustle we look for in someone to represent Puma and we look forward to working with him for the AW20 season”.

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