Womenswear label Nikkie launches online flagship store at Alibaba’s Tmall Global
Dutch fashion label Nikkie is now available at Tmall Global (Alibaba Group). Tmall Global is Asia’s largest business-to-consumer platform that enables businesses around the globe to reach the Chinese market.
With this move the womenswear label, which was founded by Dutch celebrity Nikkie Plessen, has become available to Tmall Global’s 500 million customers.
Earlier this month Nikkie launched the Selected by Kate Moss collection in Shanghai.
Nikkie was founded in 2011 in Amsterdam, and its price range is between €40 for a T-shirt, up to €550 for a leather coat.
Alongside the label's ten brand stores and multiple shop-in-shops already present in the Netherlands, it is available in Asia at Galeries Lafayette, Takashimaya and Robinsons. Other international points of sale are in Dubai and Antwerp.
Other fashion brands that are currently operating on the Tmall Global platform are Levi’s, Mango and Vans.
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