×
Published
Aug 31, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Womenswear label Nikkie launches online flagship store at Alibaba’s Tmall Global

Published
Aug 31, 2017

Dutch fashion label Nikkie is now available at Tmall Global (Alibaba Group). Tmall Global is Asia’s largest business-to-consumer platform that enables businesses around the globe to reach the Chinese market.


Nikkie Plessen and Kate Moss, Nikkie brand ambassador


With this move the womenswear label, which was founded by Dutch celebrity Nikkie Plessen, has become available to Tmall Global’s 500 million customers.

Earlier this month Nikkie launched the Selected by Kate Moss collection in Shanghai.

Nikkie was founded in 2011 in Amsterdam, and its price range is between €40 for a T-shirt, up to €550 for a leather coat.

Alongside the label's ten brand stores and multiple shop-in-shops already present in the Netherlands, it is available in Asia at Galeries Lafayette, Takashimaya and Robinsons. Other international points of sale are in Dubai and Antwerp. 

Other fashion brands that are currently operating on the Tmall Global platform are Levi’s, Mango and Vans.


 

Copyright © 2022 FashionNetwork.com All rights reserved.