Translated by
Nicola Mira
Jul 29, 2019
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Womenswear label Pinko adds to senior management team

Translated by
Nicola Mira
Jul 29, 2019

Pinko has unveiled its new senior management team. The women’s ready-to-wear label owned by Italian group Cris Conf, led since its inception by President Pietro Negra, has confirmed Federico Bonelli as its new general manager, as reported by FashionNetwork.com on July 11. To complete the executive team, Pinko also hired Emanuele Bianchi as marketing and communication director, and Caterina Salvador as head of the style and product department.

Caterina Salvador will take charge of style at Pinko - Pinko

Pinko stated that Cecilia and Caterina Negra, daughters of the label’s founders, Pietro Negra and his wife Cristina Rubini-Negra, will continue to take care respectively of communications and creativity. The latest appointments, soon to be followed by others, are part of the company’s in-depth reorganisation. For the first time, Pinko has introduced a senior management team drawn from outside its founding family, to prepare the company’s generational transition and to devise a major international expansion plan.

“This is the first phase of a broader project concerning [Pinko’s] future, which will be revealed stage by stage in the coming months. We began with a crucial aspect. For a company created by a family which wants to remain independent, generational handover is always a significant issue to face,” said Pietro Negra in a press release.

Before joining Pinko, Caterina Salvador worked since 2013 as fashion coordinator at Italian department store group Coin. Prior to Coin, she spent most of her career working for luxury labels, notably at Dolce & Gabbana, Giorgio Armani and Calvin Klein, in the role of head of the womenswear style office.

Emanuele Bianchi takes charge of marketing and communication - Pinko

As for Emanuele Bianchi, before joining Pinko he was appointed marketing director of Italian accessories brand Coccinelle in 2017. Prior to that, he notably worked as denim brand manager at Diesel and as product manager at Dolce & Gabbana.

In 2018, Pinko generated a revenue of €210 million. The label’s direct retail network consists of 194 stores worldwide. Its next target is China, where Pinko plans to eventually operate “more than 40 directly run stores, and more than 65 stores altogether, including its partners’ monobrand shops, in a market where the company has set up an ad hoc team.”

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