YouCam brings New York Fashion Week beauty to global users
today Sep 10, 2018
The augmented beauty app, which is owned by the developer Perfect Corp, has teamed up with the fashion house Flying Solo NYC on an AR beauty concept bringing users live front row coverage from 70 indie designers and backstage hair and makeup footage. The collaboration will also feature two new catwalk beauty looks from Flying Solo's Tuesday afternoon runway show, which app users can virtually try on using their smartphones.
"We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover," said Perfect Corp. founder and CEO Alice Chang in a statement.
The project is the latest in a long line of high-profile collaborations for YouCam Makeup, which has teamed up with several big-name beauty brands over the past year, including Lancôme Paris and L'Oréal. It also has plenty of experience when it comes to Fashion Week -- earlier this year it joined forces with Maybelline New York to bring New York Fashion Week catwalk beauty looks to fashionistas.
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