Zalando tests premium evening delivery in Switzerland, focuses on sustainability

today Jul 12, 2019
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Zalando is continuing is experimentation with different delivery concepts and its latest move is to test same-evening delivery in Switzerland following the successful expansion of the service in its domestic German market.

Zalando is accelerating its strategy of offering varied delivery options

Delivery might not be the sexiest subject, but consumer survey after consumer survey shows that convenient delivery and returns are deal-makers (and breakers) when it comes to purchase decisions, so it’s understandable just how much weight Zalando its putting behind the issue.

It’s currently testing the same-evening concept in Zurich with the CO2-neutral cargo wheels of Notime delivering its packages to customers in the area. 

“In addition to speed, comfort and control over package delivery are becoming increasingly important for Zalando customers,” it said. “[Their] private and professional life with its ever-changing priorities might determine [their] daily routine, but parcel delivery shouldn’t. On the contrary, delivery service has to adapt to the customer and be integrated into their everyday life.”

With same-evening delivery already offered in more than 20 German cities, the company said it has seen a “higher level of satisfaction and loyalty reflected in our customers' purchasing behaviour: satisfied customers order more, and more frequently. We are therefore convinced that fast, flexible delivery and options such as same-evening or next-day delivery and returns pick-up will become the new standard in metropolises.”

The deliveries themselves are made exclusively by bicycles and e-vehicles that are “optimised for urban logistics,” with delivery partner Notime saying it’s important that the delivery method is “sustainable and forward-looking.”

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