A.S. Watson unveils new makeup store concept for Chinese market
According to UK market intelligence agency Mintel, the Chinese beauty market is expected to post an average annual growth rate of 10.2% between now and 2022. A great prospect for A.S. Watson, the Hong Kong specialist in health & beauty, perfumery and cosmetics distribution - a subsidiary of CK Hutchison Holdings Ltd, also the owner of French perfumery chain Marionnaud - which recently opened in China its first Colorlab by Watsons stores, a new makeup retail concept in partnership with L’Oréal.
Indeed, 30% of the range on offer in the new stores, which are strong on digital tools and specialist advice, is shared between two brands owned by the French international beauty leader: L’Oréal Paris and Maybelline. Alongside them, the Watson group’s own beauty brands, like Makeup Miracle and Collagen, as well as an array of emerging Korean and Japanese brands.
“Makeup products have been identified as a major growth vector for Watson, and working with L’Oréal on the development of this new store concept enabled us to demonstrate our expertise as makeup supplier. The Colorlab stores put the customer’s experience first; more than a simple purchase, we want to offer genuine advice and put the know-how of our makeup artists at our customers’ disposal, as well as offering them the chance to try different styles and have fun with new products,” said Malina Ngai, COO at A.S. Watson.
Four Colorlab by Watsons stores have already been opened in China. The first in Shenzhen, two in Guangzhou and one in Shanghai, with a target of opening about 50 more between now and the end of the year.
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