Abercrombie & Fitch opens Dubai flagship December 26

By

Dani Greene

Published
Dec 21, 2015

Abercrombie & Fitch Co. (A&F) announced today plans to open its first store in the UAE on December 26 as a joint venture with Majid Al Futtaim Fashion. The store will be at Dubai’s Mall of the Emirates, a luxury shopping center. The 18,000 square foot concept store will feature a standalone fragrance boutique as well as an area dedicated to the abercrombie kids brand.
 

Rajiv Suri, CEO at Majid Al Futtaim Fashion, stated about Dubai’s first A&F store, “There is significant demand for Abercrombie & Fitch in the Middle East and the UAE is a natural fit for the brand.” The UAE store marks the third A&F store in the region, with the opening of two stores in Kuwait in early 2015.
 
A&F Senior Director, Marketing & Communications Michael Schneider echoed Suri, saying “We know that there is a strong affinity for our brand in this pat of the fashion world, and we are excited to continue our development in the region in partnership with MajidAl Futtaim Fashion.” The company sees global expansion as a key growth strategy.

Abercrombie & Fitch Co. is a leading global retailer of high quality casual apparel for men, women and kids and includes Abercrombie & Fitch, abercrombie kids and Hollister Co. The company also operates e-commerce sites for these three brands. As of Oct 2015, there were 790 stores globally.
 
Majid Al Futtaim Fashion was established in 1992 and is the fashion retailing arm of Majid Al Futtaim shopping mall. The business now spans 13 international markets and employs over 27,000 people.