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Published
May 4, 2014
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Active Brands acquires Sweet Protection

Published
May 4, 2014

Norwegian Sweet Protection, a brand specializing in protective helmets and technical clothing for skiing, snowboarding and cycling, is now part of another Norwegian group's holdings, Active Brands (Bjørn Dæhlie, Kari Traa, Åsnes, etc.), whose group revenues stand at 41 million euros.

A sweatshirt by Sweet Protection


In 2013, Sweet Protection sales soared 25 percent to 7.8 million euros. The result was mainly due to its expansion of sales distribution in its domestic market but also in the Alps regions in Europe.

The brand generates 60 percent of its revenues from international sales (35 percent) and is now looking to move into the North American market.

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