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AFP-Relaxnews
Published
Jul 23, 2015
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Adidas and Pharrell Williams reveal Supershell collection

By
AFP-Relaxnews
Published
Jul 23, 2015

Pharrell Williams has handpicked artists from around the world to redesign Adidas's Superstar Shelltoe toe for the new Supershell collection.


Screenshot: "adidas Originals = Pharrell Williams | Supershell" ©2015 YouTube


In a new video from Adidas Originals, Pharrell discusses the work of the contributing artists, who include NYC artist Todd James, British-Iraqi architect Zaha Hadid, Japanese artist Mr. and US photographer-director Cass Bird on reinventing the shoe's classic design.

In four additional videos, Pharrell focuses on each of the artists involved.

"Adidas Originals = Pharrell Williams Supershell" releases worldwide on August 7 in stores and on the adidas website.

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