Apr 28, 2010
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Adidas Originals and Burton together this winter

Apr 28, 2010

Adidas Originals, Burton
Adidas et Burton collaborent cet hiver

Adidas Originals and Burton Snowboards will be producing a collection together this winter. The German sports giant and the snow/streetwear brand have co-designed a range called Adidas Originals X Burton Lifestyle. In sum, the line will consist of seven pairs of shoes and twenty-one clothing styles, each embossed with both brand’s logos. This co-operative effort will be distributed in each of the partner’s network of stores.

Greg Dacyhyn, artistic director at Burton, labeled the collaboration “a perfect combination of two cultures.”

By Bruno Joly (English version by Jonathan Fulwell)

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