Agent Provocateur’s L’Agent unveils pop-up in Westfield London
Lingerie brand L’Agent arrives in London’s Westfield with a six-month pop-up store, situated in the upscale Village shopping quarter. Agent Provocateur’s diffusion line joins leading luxury labels such as Louis Vuitton, Mulberry and Prada in the designer fashion and lifestyle space.
The store reflects L’Agent’s youthful, tongue in cheek style, featuring pale pink walls with pink leopard print and lifestyle wallpaper, offset by touches of signature L’Agent purple and vinyl accents. The fitting rooms showcase gold lame curtains and polished brass fittings.
Launched in 2013, L’Agent is a lingerie line designed by actress Penélope Cruz and her sister Mónica Cruz, alongside the creative direction of Agent Provocateur’s Sarah Shotton. It has swiftly grown to become a key player in the lingerie market, with an ecommerce website launched in 2014 and an expansion plan that will see a string of new stores opening from 2016.
The story will carry the brand’s seasonal and classic collections, as well as the recently launched swimwear range.
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