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Alexander McQueen partners with JD.com to expand in China

Published
today Jan 15, 2018
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Alexander McQueen is opening an online store on JD.com’s new online luxury shopping platform Toplife as part of a new move targeting the high-end Chinese market.


SS18 menswear collection - Alexander McQueen


The collaboration with JD.com will give the British fashion brand access to its well-established logistics infrastructure as well as its luxury e-commerce platform.

The brand has already 15 stores in China and Hong Kong, located in major shopping centres and hotels. Alexander McQueen CEO Emmanuel Gintzburger commented on the new collaboration: “It is a strategic addition to our physical presence in China, part of our multi-channel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”

Launched in October last year, Toplife offers brands world-class warehousing facilities and rapid Luxury Express delivery, as well as personalised 24/7 customer care. It rivals Alibaba’s Luxury Pavilion, giving Chinese consumers access to full-price items sold directly by high-end global brands.

Richard Liu, CEO of JD.com, said: “With our continued push into luxury, we are committed to bringing top-notch service and a vast array of options to our discerning luxury consumers. Alexander McQueen’s critically acclaimed collections are a perfect addition to the growing range of sophisticated offerings available on Toplife.”

McQueen’s launch on Toplife follows the launch of a Saint Laurent online store on the platform earlier this month. Other brands on the platform include Emporio Armani, Rimowa and Ports 1961.

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