Feb 28, 2017
Alexander Wang teases new Adidas Originals collection
Feb 28, 2017
The fashion designer has been teasing the new 14-piece "Flip Pack" collection, which WWD reports will launch on March 1, on Instagram.
A short teaser video shows a series of menswear and womenswear athleisure pieces with a retro vibe, based on a color palette of navy blue, burgundy red and classic black. The sportswear giant's signature stripes run over cropped t-shirts, loose track pants, athletic shorts and zipped jackets. Once again, the collection plays with the idea of subverting the rules, inversing the sportswear brand's famous trefoil logo so that it appears upside down on the pieces to create a new symbol.
The images, shot by fashion photographer Juergen Teller, show models Rocco Ritchie, Hanne Odiele, Lexi Boling, Binx Walton, Luke Storey and artist Lil Bhris carrying racks and bags of the new pieces across the city.
Wang debuted his first "adidasOriginalsxAW" collection back in September, incorporating the 84-piece unisex collection into the surprise finale at his Spring/Summer 2017 runway show during New York Fashion Week.
Adidas has been merging high fashion with its sporty DNA over recent years, entering into collaborations with designers including Stella McCartney, Rick Owens, Raf Simons and Kanye West.
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