Aug 29, 2017
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Allison Webb to design namesake bridal line for JLM Couture

Aug 29, 2017

JLM Couture is launching a new modern romance niche bridal line this fall with former Tory Burch and J. Crew embellishment designer Allison Webb at the helm.

JLM Couture

The new Allison Webb line will target brides who want timeless yet relevant looks with touches of Webb's signature luxury embellishments. Webb currently designs another JLM bridal line, Ti Adora by Allison Webb, which launched in April of this year.

Webb explained "The Allison Webb bride is modern, elevated, and above all, elegant. She looks for a timeless bridal gown with clean lines, touches of embroidery, and fresh details."

Webb's career as a designer has focused on embellishments. Originally from Georgia, she attended the University of Georgia and then Parsons. Parsons led her to work with Oscar de la Renta, where she learned the art of luxury craftsmanship.

Webb left Oscar de la Renta to work at J. Crew on their ready-to-wear and bridal collections, ultimately becoming J. Crew's embellishment designer. She left J. Crew to become Tory Burch's luxury embellishment designer. Prior to joining JLM Couture, she designed bridal gowns for Ann Inc.

JLM Couture president and CEO, Joe Murphy called Webb an "innovative asset" and said the new line will fill "an aesthetic niche that JLM has long been looking to address."

The Allison Webb line will launch in October of 2017.

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