AllSaints presents new chapter of Biker Portrait Series
AllSaints has launched a new chapter of its ongoing global series “The Biker Portraits”, highlighting the British brand’s relationship with leather jackets with a cast of inspiring New York individuals.
The campaign, previously created in London, Los Angeles and Tokyo, follows several New Yorkers around their home city wearing AllSaints iconic biker jackets. The new chapter captures the brand’s independent spirit and the attitude of the city in a new, unexpected way.
The #BikerPortraits campaign will be supported by a digital initiative that will determine the next Biker Portraits location and cast members.
Shoppers are encouraged to take photos wearing an AllSaints biker jacket against a white background or using the city as backdrop, and share the images via #BikerPortraits.
AllSaints trades from 180 directly operated stores, franchises, concessions and outlets in 20 countries in the UK, Europe, North America, Asia and the Middle East.
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