Nov 11, 2013
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Apple the big winner in Forbes brand ranking – Vuitton leads fashion brands

Nov 11, 2013

Once again, the technology sector dominates the annual ranking published by Forbes (http://www.forbes.com/powerful-brands/list/). Apple is the big winner, whose brand has an estimated value of $104.3 billion, far ahead of number two Microsoft ($56.7 billion).

Coca-Cola ranked number three with an estimated 54.9 billion value, while IBM and Google took fourth and fifth position.

Louis Vuitton, Champs Elysées (photo Pixel Formula)

The highest ranking for a brand in the fashion industry goes to Louis Vuitton, ranked tenth with an estimated value of $28.4 billion. Nike placed 24th with $18.2 billion, well ahead of Adidas in 61st place, with a brand value of $8.4 billion.

The beauty sector's leading brand was L'Oreal at postion number 28 with an estimated value of $16.9 billion. The industry's next ranking goes to Lancôme, ranked 88th with a value of $6.2 billion. And the third and last beauty brand in the list is Estée Lauder, in 100th place, with $ 5.4 billion.

H&M ranked first among mass-market fashion brands at number 30 with a brand value of $16.1 billion. Here too, its most direct competitor, Zara, is far behind at number 52 with an estimated $9.4 billion in brand value.

Gucci is the second luxury brand to make the list at position 38 with 12.1 billion; Coach placed 45th with $10.5 billion value; Hermes was number 53 (estimated $9.3 billion value). Prada ranked number 70 ($7.1 billion), Chanel 74 ($7 billion), Ralph Lauren 86 ($6.4 billion) and Burberry came in at position 99 with $5.5 billion. The only watch brand in the ranking is Rolex, number 68 at $7.4 billion.

Also noteworthy is the ranking for U.S. retailer WalMart, at number 18 with an estimated value of $ 21.7 billion, Amazon at position 33 ($14.7 billion) and Ebay at rank 59 ($8.5 billion).

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