Berluti opens its first store in Germany
Footwear manufacturer Berluti's new treat is a showcase in Germany. The French label owned by the LVMH group has opened its very first store in this market, more precisely in Frankfurt, on the highly commercial Goethestraße.
The 55 m² retail area hosts all of Berluti's collections, from footwear to clothing and accessories. The store reflects the brand's sophisticated range, "with interiors which are part Wunderkammer and part gentlemen's club," the label stated in a press release.
There is nothing missing from the perfect gentleman's panoply. Not even 'Toys for Boys': chic, quirky men's gadgets launched last year by Berluti for fans of rare and amusing items. A new 'Toys for Boys' series is featured in the Frankfurt store.
The interior is distinctive for its sophisticated, plush ambience, with parquet flooring and vintage leather chairs.
Since 2013, Berluti has opened more than 40 stores worldwide. The historic footwear manufacturer launched its first clothing line in 2011, under the aegis of designer Alessandro Sartori, who will present his last collection in June, before joining Ermenegildo Zegna.
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