Sep 24, 2015
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Best of France takes place on 26th-27th September in New York

Sep 24, 2015

Best of France, the promotional event for French companies in New York, will take place on 26th and 27th September at Times Square.

Even though the event will feature a significant representation of French food & wines, this third edition has strongly embraced the fashion world. 

Le Temps des Cerises will take part in the event (AW15 campaign image) - Le Temps des Cerises

In addition to the opportunity of meeting and networking with other US professionals, participating brands will have the chance to showcase their collections on a giant 49 ft catwalk set up at Times Square.

It is without question a unique event, to which the Zannier group responded positively with its children's brands, as well as Le Temps des Cerises, Saint James, Sophie Theallet for Solstiss, Moulin Rouge, etc.

Saint James will also give pride of place on the Times Square steps to its 'world's greatest sweater' (more than 22 ft high and 14 ft wide).
Laurent Fabius, France's Minister for Foreign Affairs and International Development, will attend the inauguration on Friday evening, September 25. Wheres French President François Hollande is expected to appear on Sunday 27th!
The organisers, advisers to France's Foreign Trade department, expect some 500,000 visitors. 

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